Gary Barlow P_O Cruises

P&O Cruises is delighted to announce one of the UK’s most successful musicians, Gary Barlow as its new brand ambassador, with the pioneering partnership set to fuse music with amazing travel experiences for guests on board.

Multi-award winning singer, songwriter, producer, musician and member of one of the biggest groups in British music history, Take That, Gary’s debut role will be as musical director of The 710 Club on Iona, the contemporary new P&O Cruises flagship to be launched in May this year.

As musical director of The 710 Club, Gary is set to make Iona’s intimate music bar the most exciting live music venue at sea. Showcasing an eclectic range of performances, curated to appeal to British music lovers, this atmospheric late-night music venue will offer an opportunity for up-and-coming musicians to get their break.

Gary will also perform at Iona’s naming celebration which kicks off IonaFest, , the UK’s most exciting new floating festival which is a seven-night cruise to the Norwegian Fjords from Southampton on July 4, 2020.

P&O Cruises president, Paul Ludlow, said: “We are immensely proud to have someone of Gary’s stature and talent working with us as brand ambassador. Gary’s impressive career speaks for itself and he will bring his vision and personality to our new The 710 Club; from guiding the resident band, selecting future performers and playlists and even shaping the interiors and signature cocktails.

“We’re excited that our guests can be a part of it and they will have the opportunity to watch Gary light up Iona’s theatre for some extraordinary performances in dazzling surroundings. This collaboration highlights our commitment to providing world-class entertainment on Iona that places music firmly at its heart.”

Gary Barlow added: “I want The 710 Club to be a celebration of great music and great talent. As its musical director, I want to give a unique experience for people who love music as much as I do.

“Music has been such a massive part of my life – and taken me on so many journeys and adventures. I’m hoping to pass this on to all the guests in my club.”

Gary will also join guests on two Iona holidays in 2020 for exclusive performances*: Iona GO18 departing Southampton on 29 August for the Norwegian Fjords and Iona GO25 departing Southampton on 31 October for Spain and Portugal.

For more information or to book, call P&O Cruises on 03453 555 111, visit www.pocruises.com/garybarlow or visit a travel agent.

*Tickets for the performances are limited and will go on sale on a first come, first served basis prior to the holiday at a cost of £25 per person (maximum 4 tickets per holiday booking). All proceeds from ticket sales will be donated to two charities; Child Bereavement UK and Teenage Cancer Trust.

About P&O Cruises

P&O Cruises is Britain’s favourite cruise line, welcoming guests to experience the good life and enjoy a blend of discovery, relaxation and exceptional service catered towards British tastes.  P&O Cruises fleet of premium ships combine genuine service, a sense of occasion and attention to detail, ensuring guests have the holiday of a lifetime, every time.

In 2020, P&O Cruises will launch Iona. The new LNG-powered ship, with 5,200-guest capacity, will be the largest ship built to serve the UK market. Iona will feature enhancements to already successful brand signature venues from the existing fleet, as well as features newly developed for Iona. These include a breathtaking three deck atrium in the heart of the ship as well as SkyDome – an exclusively designed glass dome by award-winning British engineers Eckersley O’Callaghan. This will be a world first at sea and offer a unique space for both relaxing in all weathers and providing entertainment, featuring aerial performers and a wealth of live acts. P&O Cruises visits over 200 destinations worldwide and offers itineraries generally ranging from two to 17 days and also an annual world cruise. P&O Cruises sails to Australia & New Zealand, Baltic, the British Isles, Canada, the Spain, Portugal & the Canary Islands, the Caribbean, Central America, Dubai & the Arabian Gulf, the Far East & Asia, the Indian Ocean, the Mediterranean, Scandinavia, South America, the South Pacific, the United States and Western Europe.

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