SELFIES

1 IN 2 UK WOMEN ALREADY HAVE!

NEW[i] findings from LloydsPharmacy reveal that nearly a quarter (23%)i of UK women are taking OVER 10 selfies to get ‘the perfect shot’ before posting it on their social media.

Datai  launched today reveals that we are a nation obsessed by selfies and making sure we look our best. Over 1 in 3 of women (37%)i are desperately thinking of ways to edit their appearance by using up to THREE apps, on top of the inbuilt filters on Instagram, to edit their chosen picture before uploading it, with platforms such as Facetune, Pixtr and Perfect365 proving popular.

Clearly we are a nation who demand perfection as 43%i of those surveyed admit to using a selfie app to make themselves appear more youthful, nearly a quarter (23%i) have used it to change the shape of their face, 14%i have changed the shape of their nose, 35%i have removed fine lines and wrinkles from around their eyes and 28%i have removed them from their forehead.

With more and more women ‘artificially’ altering their appearance on apps, it seems we are a nation looking for a non-invasive solution with proven results to make us look and feel great. Given that 83%i of us are looking for an instant fix, there are a wide range of skincare products which can help combat signs of ageing and reduce fine lines and wrinkles without cosmetic surgery, including Instant Effects. 

LloydsPharmacy Pharmacist, Anshu Kaura comments, ‘It doesn’t surprise me that women are searching for the most effective ways to give their appearance a boost quickly. What is surprising is that we would choose to fall out with our friends over them picking the wrong selfie. We always want to look our best but it can be tricky to find products that are proven to work and give us the results we crave.

Given that 44%i do not believe the claims made by beauty products and 34%i agree that they have given up on a beauty product in the past as they didn’t see the results show as fast as expected, it’s no wonder women are struggling to find the right beauty product for them. We want products which will give us the ‘instant fix’ without having to spend time thinking of the best ways to virtually alter our appearance. Instant Effects is a new range available at LloydsPharmacy which is clinically tested to transform your skin and lips. If you ever need help looking for a non-invasive solution which will give you great results, please speak to your local pharmacist for advice and product recommendations for all skin types’. 

Instant Effects AM Energiser 30ml, £29.99

Instant Effects AM Energiser is a super-charged day cream which brightens and nourishes the skin. Apply to skin first thing in the morning and feel hydrated all day. Enriched with patented OX2® technology and a blend of active ingredients, skin is left with a natural radiant glow.

Instant Effects AM Energiser contains antioxidants and SPF 15 to protect the skin against day-to-day damage and promotes the skin’s natural barrier leaving skin feeling deeply hydrated, soft and supple. Instant Effects AM Energiser lasts for 24 hours leaving the face, neck, eye and décolletage area 25% more moisturised.*

Patented OX2® technology works by pumping the skin with oxygen to naturally increase the blood flow to areas such as fine lines and wrinkles to help smooth the skin. The pumping sensation occurs naturally and without the use of irritants. This unique technology also improves the skin’s metabolism and elasticity for a more radiant and youthful complexion.

*20 participants saw an average of 27% increase in hydration after 24 hours

Instant Effects PM Recovery 30ml, £34.99

Instant Effects PM Recovery enriches the skin with moisture, revealing a smoother brighter complexion overnight. The light cream glides onto skin delivering all your skin needs in one application.

Worn overnight whilst you sleep,  Instant Effects PM Recovery works to reduce the visibility of fine lines and wrinkles *, with patented OX2® technology, so you can wake up with refreshed, hydrated and nourished skin.

PM Recovery from Instant Effects not only hydrates the skin but it also protects and helps improve the skin’s natural barrier. In just two weeks you can expect to see a luminosity build, meaning the appearance and complexion of your skin will be brighter and more radiant**.

*87% of 30 participants agreed they noticed a reduction in fine lines and wrinkles

**70% of 30 participants agreed their skin looked brighter and more radiant

Instant Effects Deep Line Elixir 5ml, £29.99


Instant Effects Deep Line Elixir is, an age-defying treatment filled with antioxidants that enhance cell energy to minimise the appearance of expression lines and wrinkles by up  to 78% in 10 minutes * as well as increasing skin elasticity with long lasting hydration.

Instant Effects Deep Line Elixir is enriched with the patented OX2® pro technology that immediately infuses your skin with oxygen, smoothing out fine lines and wrinkles and locking in precious moisture for up to 8 hours. Just shake the elixir and apply daily to reveal a more radiant and glowing complexion in just ten minutes.

Deep Line Elixir used a combination of patented OX2® pro technology, pure oxygen and birch sap to work in harmony with the skin’s metabolism. The anti-skin pollution and antioxidants properties enhance cellular energy to plump the skin and reduce wrinkles in depth and size. The patented OX2® pro technology works by pumping oxygen into the skin to naturally increase blood flow around the areas applied. This one of a kind technology also helps to improve skin mechanics and elasticity of the skin for a more luminous and youthful complexion.

*20 participants saw an average of 78% reduction in wrinkle depth in 10 minutes

All Instant Effects products have been independently clinically tested.

Prices start from £24.99, if you are looking for further advice please visit the LloydsPharmacy’s website to find out more about the Instant Effects range or visit your local pharmacy to speak to a pharmacist.


[i] Survey of 1,500 respondents. August 2019. Commissioned by LloydsPharmacy, conducted by 3Gem.

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