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British born makeup brand W7 Cosmetics are thrilled to announce the launch of their latest, trailblazing campaign ‘Here Come the Boys’, a diverse and cutting-edge celebration of men wearing makeup. 

 W7 Cosmetics are helping to re-define the beauty industry as one that’s inclusive of all, bringing men wearing makeup into the mainstream. The industry is changing – male grooming is no longer a taboo subject, and W7 Cosmetics are taking it one step further with this inspiring campaign which aims to break down barriers and reduce the stigmas surrounding male grooming. The brand’s longstanding tagline ‘Who Will You be Today?’ is more relevant than ever, encouraging makeup fans to use W7 products to express themselves as freely as they wish, using a rainbow of W7 colours. 

‘Here Come the Boys’ aims to help re-define the beauty industry as one that is inclusive of all, bringing men wearing makeup into the mainstream. The campaign features 10 exciting influencers: Reuben De MaidDanny De FreitasSalih’s WorldToby SalviettoJamie KyleHarley JealWhatstheteakeekeeDontmesswithdeniseMarc Zapanta and Way of Yaw.

Founded in 2002, W7 Cosmetics believe that everyone should have access to an extensive range of high- quality cosmetics at an affordable price point. The brand has grown year on year and now offers a collection of over 600 products including foundations, lipsticks and glosses, mascaras, nail polishes, eyeshadows and palettes. W7 Cosmetics products are never tested on animals – a policy that has been strictly adhered to since the inception of the brand. 

Sam Bazani, owner of W7 Cosmetics comments: 

“W7 have always been advocates for setting trends and providing quality cosmetics for anyone to express themselves creatively, and so we are incredibly excited to be working with these inspiring young men who are breaking boundaries in the beauty industry. The ‘Here Come the Boys’ campaign is about so much more than just makeup, it fully represents our brand ethos of self-expression, with affordable products for both men and women.” 

The full W7 Cosmetics range is available at www.w7cosmetics.co.uk and numerous UK stockists including TK Maxx and The Perfume Shop.