How many times have you gone into the supermarket to pick up some new razor blades, only to be met with a sea of overpriced rubbish? Heritage brands such as Gillette and Wilkinson Sword have become increasingly out of touch with the youth market, and let’s be honest, taking the piss when it comes to price; I mean, who asked for a battery-powered 5 bladed razor that vibrates whilst you shave?
Thankfully, competition hotted up in the UK a few years ago with the arrival of several online shave clubs, offering value, convenience and for the most part, quality. I’ve tried most of them now, and found most of them to be as good as or better than Gillette.
Dollar Shave Club may be fairly new to the UK, but their impressive success story began in America back in 2011. Founded by Michael Dubin in 2011, DSC launched with a witty marketing campaign (fronted by Dubin himself) and their products caught on like wild fire. By 2016, the company had been acquired by Unilever for a cool $1 billion.
So, are they any cop? In a word, yes. I was sent the Classic Shave Starter Set, which contains a razor handle, a 4-pack of 6 blade cartridges and Dr. Carver’s Easy Shave Butter. At just £5 for the initial set, DSC have certainly delivered on value. I tried them for the first time last week, and was impressed with the overall quality of the products. Here’s how I got on.
A little of Dr. Carvers Shave Butter (£7 for 170g) goes a long way, and lives up to its name with its soft, buttery texture. My skin can be sensitive at times, and prone to irritation, but I found this stuff really soothing. The old-school barbershop packaging is pretty cool too, and looks good on your bathroom shelf (which is very important if like me, you’re a bit of a ponce when it comes to grooming).
Having had a bad experience with one online shaving company, whose blades almost ripped my face off (I won’t name them, but it wasn’t Harry’s or Grumm), I’m always a little hesitant when trying a new brand. Dollar Shave Club didn’t disappoint here, and my shave was surprisingly smooth given there was around 6-days of stubble to remove (I had prepped with some face scrub I might add). With no nicks, cuts or patchy bits, this was definitely one of the closest shaves I’ve had.
My only grumble with the razor was the handle itself, which kind of looks like a slightly better-looking version of Gillette. For such an independent brand who have carved their own path, I’d expect a more unique, cutting-edge design, in-line with their Dr Carver shaving product range.
But, this is merely a minor grumble. The blades are excellent, the shave butter is long-lasting and of premium quality, and the executive razor handle is nice and weighty. With products as good as this for such a great price, Dollar Shave Club is well worth checking out.
The starter kit is available for just £5, which will last me several months as I only tend to shave 1-2 times per week. Subsequent 4-packs of cartridges can be purchased for £8 per month, and you can pause your subscription at any time.