MUSTO LAUNCHES NEW CLOTHING COLLECTION IN COLLABORATION WITH LAND ROVER, DESIGNED FOR RIGOROUS BUT STYLISH ADVENTURES
Musto and Land Rover have joined forces to deliver the ultimate clothing collection, designed for trailblazers who live to test limits, push boundaries, and look good whilst doing it.
Today Musto, one of the world’s leading performance clothing brands, announced the launch of an exclusive and innovative new range of technical apparel in collaboration with Land Rover.
The ABOVE AND BEYOND COLLECTION is designed to take you anywhere and take on anything. Inspired by Land Rover’s New Defender – launched yesterday – the range combines a slick and powerful aesthetic with cutting-edge technology and features, for the impulsive adventurer who needs to be ready for anything.
Both Musto clothing and Land Rover’s New Defender are manufactured for durability and capability, designed for a market that relies on the brands’ expertise and products to explore some of the most exciting and challenging places on earth. Utilising Musto’s advanced knowledge in technical fabrics, the collection is designed to withstand even the harshest environments.
Musto Ambassador Zara Tindall, MBE was at the launch of the ABOVE AND BEYOND COLLECTION and commented, “Musto and Land Rover have been long-term partners of mine throughout my sporting career. I’m really pleased to see these two iconic British brands collaborating together on this new range of highly technical clothing designed for people who enjoy adventure. I’ve grown up wearing Musto, and know their fabrics always perform and have always kept me protected from the elements.”
Joe Sinclair, Director of Branded Goods and Licensing at Jaguar Land Rover, said: “The New Land Rover Defender is pushing the boundaries of automotive design, and we took this as inspiration to work with Musto to create our most advanced, technical and capable performance collection yet. Our ambition was to launch a specialist range of clothing and equipment that united the world-class capabilities of the New Defender with our customers’ thirst for adventure. With the ABOVE AND BEYOND COLLECTION, we have undoubtedly achieved this goal.”
Paul Stoneham, Executive Chairman, Musto commented, “Designing technical performance clothing is at the very core of Musto’s expertise. The partnership with Land Rover brings together two innovative and design led British brands, both with a deep heritage, to form a unique product collaboration. The Land Rover ABOVE AND BEYOND COLLECTION will provide adventurers protection to perform at their very best in the outdoors with state-of-the-art design and material technology as well as superb comfort and durability.”
Land Rover’s ABOVE AND BEYOND COLLECTION is available to purchase at www.shop.landrover.co.uk
As one of the world’s leading technical sportswear brands, Musto continuously pushes the boundaries of design and innovation. Musto is sold in over 40 countries, with a hard-earned reputation for innovation, testing, high performance and style. Founded in 1964, Musto takes pride in its history of innovation by combining technical fabrication with design, to ensure that athletes continuously perform at their peak, no matter their environment. As technology allows us to take unprecedented steps in personal achievement, Musto seeks to give individuals the inside edge by designing the next generation of technical performance apparel manufactured to exceed expectations.