Miami based beachwear brand, Pitusa, is pleased to announce their collaboration with British influencer, Millie Mackintosh.
PITUSA COLLABORATES WITH MILLIE MACKINTOSH – Collaboratively designed from concept to launch by Millie and brand founder, Clara Lago. The collection combines both Pitusa’s staple free-flowing aesthetic and silhouettes with Millie’s eclectic sense of style creating feminine, playful summer must-haves.
The 15-piece capsule is an extension of Pitusa’s vision to empower the modern woman, offering fun pieces that are easy to wear, from day to night and beach to city.
Made from the finest Peruvian and Indian cotton and pastel colour pallet selected by Millie – this beautifully crafted collection takes you on a journey of summer hues from faded pinks, pistachio greens, lavender purples to staple off whites complimented by Pitusa’s signature Inca trim.
PITUSA COLLABORATES WITH MILLIE MACKINTOSH
“As this is our first collaboration collection, our goal was to partner with a woman who not only embodies the brand’s core values, but is an authentic, long-standing fan of the brand. At our first meeting back in July 2019, I was taken aback by how utterly lovely Millie is. She is funny, clever and down-to-earth, which makes working with her such a delight. The partnership not only brought Pitusa a collection that we are very proud of, but also a friendship that I hope to cherish for a long time to come” – Clara Lago, Founder of Pitusa.
“I always love a collaborative process, especially when you partner with someone who has a true passion and vision. I had been a fan of Pitusa for some time and my love for the brand only grew when I met Clara in the summer of 2019. Working with Clara and her wonderful team has been such a joyful creative process, which I believe has transcended into the designs. The collection is a fusion of our lifestyles, inspirational forces and all that brings us joy during our travels and summer city living. We have created a ‘something for everyone’ collection and I’m very excited to be sharing these beautiful silhouettes” Millie Mackintosh
The collection launched on 10th June 2020
Prices range from £52-275.
Founded in 2010, Pitusa (pee-too-sah) was established with the goal of providing high quality, comfortable and affordable beachwear. Our focus is to continuously create clothing that empowers women, while offering a lighthearted aesthetic that transitions from beach to street.
Pitusa draws its inspiration from the beauty that every woman has to offer, from all the cultures of the world. Our garments are made from the finest Peruvian and Indian cotton, using a vibrant colour palette and our signature Inca trim.
Pitusa predominantly employs women-owned ateliers, in Peru, Bali and India. All garments are manufactured under ethical and fair-trade working conditions. Pitusa is headquartered in Miami, and has a distribution hub in Lima, Peru as of January 2018.
Pitusa opened its first Flagship Store in September 2018 in Wynwood, Miami.
“We are committed to delivering comfort and happiness through our designs”
Pitusa, meaning funny little girl in Spanish, is designer and founder Clara Lago’s childhood nickname. Clara who is British and Spanish, moved to Miami for university. It was here that she set out to design comfortable and affordable clothing that could be worn every day, by every woman.
Clara started with only a thousand dollars and a lot of hope. Now Pitusa, with zero outside investment, has grown to a multimillion-dollar company selling to over 300 stores all over the world. #MadeInPeruWithLove
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