All Saints is partnering with The Squad Management model agency to launch a UK casting competition #AllSaintsXTheSquad, which will see the two companies scouting in Leeds, Glasgow and Manchester, in search of new faces to front AllSaints’ next advertising campaign.
Winners will also have the opportunity to sign a modelling contract with The Squad Management.
The Squad Management is a top London based model agency responsible for the careers of Jourdan Dunn, Winnie Harlow, Hanne Gaby and many more.
As the latest initiative in AllSaints’ longstanding commitment to encouraging individuality, the brand will shoot its Autumn campaign presenting the winners of the competition.
The Squad’s model scouts will start initial casting in Leeds on May 3rd/4th, followed by Glasgow on May 10th/11th, and Manchester on May 24th/25th. Finalists will be asked to attend subsequent casting day events, hosted in each of the city’s AllSaints stores.
Wil Beedle, Chief Creative Director, AllSaints: “AllSaints has often combined traditional model-agency casting with street-casting; seeking out inspiring individuals who exude character, attitude, and personal style.
We’ve found our campaign stars everywhere – not just in established fashion capitals such as New York, Paris or London – for example, in Mexico City, the backstreets of Tokyo, the Bywater district of New Orleans, the sleepy suburbs of California, and, most recently, along the beaches of Hawaii’s North Shore.
And now, with the #AllSaintsXTheSquad competition, we’ll be discovering new faces from some of the UK’s most exciting cities, and including them in our ongoing global journey. We can’t wait to get out there to meet and be inspired by you.”
Jamie Horridge, Managing Director, The Squad Management:
“#AllSaintsXTheSquad is a hugely exciting project because it allows us to head to three of the UK’s most vibrant and diverse cities in search of new faces.”
”It’s very common for us to scout boys and girls who never thought they had model potential, so don’t be shy! Never underestimate personality, it always gives you the ‘x’ factor that clients such as AllSaints respond so positively to. With years of experience between The Squad’s agents and scouts, the team intuitively recognises when someone has real model potential. Good luck!”